“Alex Diamond” was created by the artist Jörg Heikhaus as a conceptual and experimental art project in 2004. Although the project itself was completed with the release of the book "Don’t Worry 'Bout a Thing: Being Alex Diamond" and the accompanying exhibitions in Hamburg (2009) and Barcelona (2010) many years ago, Alex Diamond has come to be established as his artist’s name.

After the conclusion of "Being Alex Diamond," Jörg left straightforward painting and traditional photography behind and developed new techniques, using wood as his main material and blending carving, sculpture, and painting. His meticulously worked and highly detailed woodcuts, often layered into wall sculptures and blended with various painting and coloring techniques, have since become the unique trademark of Alex Diamond’s art.

As a conceptual and content-driven artist, he primarily sees himself as a storyteller. The center of his work is the analysis and interpretation of contemporary culture and its recurring distinctive patterns. His artistic focus is the study of the social and cultural aspects of human coexistence.

A political and social unease can always be felt in the work of Alex Diamond. As an artist, he sees it as his responsibility to express his views on the pressing issues of our time—by his own means. A great anger can be felt, but also hope and encouragement to change. However, this depth of substance is not in the aesthetic and thus visible foreground of his work. It rather unfolds like a good song by engaging with melody and rhythm, harmony and disharmony, text and voice.

Jörg was born in Cologne in 1967 and has been an artist since his late school days. He has exhibited worldwide at international art fairs in Basel, New York, Miami, Copenhagen, Barcelona, and Berlin, and prestigious galleries such as Jonathan LeVine (NY), Iguapop (Barcelona), Forster (London), Galerie Wolfsen (Aalborg, DK), Die Kunstagentin (Cologne), Mortal Machine Gallery (NOLA), Feinkunst Krüger, and Affenfaust (both Hamburg), to name a few. He founded the internationally acclaimed heliumcowboy gallery in 2002 inside his artist studio as a unique place to show and experience art, which he passed on to his eldest son Melvin in 2020.

He also runs the TV show and audio podcast „heliumTALK“ since 2015 with interviews from the art world. It is currently paused, but will return later in 2025 with a refreshed concept.

Today, Jörg spends his time creating his impressive woodwork, energetic paintings, and subtle fountain pen drawings in one of his studios—one in Hamburg that is attached to the gallery space and that he built from vintage wood, or the one in his old farmhouse in the remote countryside, way up in the solitude of Northern Germany.